On May 11, from 6 p.m. to 8 p.m., Bob Evans conducted its first LIVE TasteCasting event from its Graceland Plaza Bob Evans location in Columbus, Ohio.
To view a recap, photos and video from this event, click here.
During this event Columbus TasteCasters tweeted their real-time reviews and photos about the new summer menu items using the hashtags #BEF AND #cbustasters. This event helped to preview and hype up excitement for the new and seasonal summer offerings using TasteCasting's out-of-the-box approach to social media.
TasteCasting is an up-and-coming social multimedia platform, where people gather and connect to discuss anything and everything about food. For example, on May 11, we met to discuss our new summer menu items, such as our NEW! homestyle appetizers, the return of Bob-B-Q among other new seasonal specialties, which are at Bob Evans Restaurant from May 14 through the end of August!
Read more about this event in an article by Columbus ImPRessions entitled "Bob Evans Beefs Up Their On-line Presence."
Thanks again to all those that participated in the discussion! Please feel free to tweet any additional comments and suggestions @BobEvansFarms. We're listening.